Taste, Value & Judgement
I think that Andreas Gursky’s art selling for $3.3 million and another for $4.3 million is rather crazy because although they’re nice pieces of art there are other pieces of art that would be worth a lot more money than Gursky’s.
This work of art by Andreas Gursky called ‘99 Cent II Diptychon’ sold in auction for $3.3 million, breaking the record at the time. I think it’s an appealing work of art due to the amount of different colours which catch your eye and it stands out really clearly but for ‘99 Cent II Diptychon’ to sell for the amount that it did is crazy because really photographs of a 99 cent shop, which if you take away the variation of colours wouldn’t be very appealing at all. “In the early 21st century the highest price paid f0r a photograph at auction was $3,346,456 for 99 Cent II Diptych, a limited edition print by contemporary art photographer Andreas Gursky. The global market is a key theme in Gursky’s work and so it seems appropriate that the sale of one of his images is an ideal example of the market of art photographs.” S, Bull. Photography. pg. 74
This piece of art by Gusky broke a new record by selling for $4.3 million at auction, this new record was for the all-time most expensive photo, which before this photo was a photo by Cindy Sherman called ‘Untitled #96’ which sold for $3.89 million.
Untitled #96 by Cindy Sherman
I think even this photograph selling for $3.89 million is crazy because although the colours blend well and it’s quite a nicely composed photo, it doesn’t stand out very much to me.
However there are many art collectors out there who would go to various auctions all over the world to try and collect different pieces of art which they like, whether it’s the photographer/painter they like or the photograph itself, because of this I feel that art being sold for millions of dollars in auction is a matter of taste, people will only buy art for that amount of money if they like the look of it and have too much to spend or because it’s a classic or well-known work of art which they’d like to have to show off in their home or to later auction off again to try to make a profit from it.
Saying this I think the auctioning of art for millions is also down to value as if the art is a classic or well-known it could be selling for the value that it is due to it being rare, a classic or by a famous/well-known artist. It is also down to judgement because the person in the auction wanting to buy the work of art has to judge that piece of art and decide whether it’s worth the amount that it’s going for.
S, Bull. Photography. London. Routledge. 2009.